Shoppers based on the Innovation-diffusion and efficiency hypothesis postulated by online shopping in bangladesh  According to the innovation-diffusion hypothesis, urban dwellers become the primary adopters since urban areas provide appropriate technology necessary to engage in online shopping. On the other hand, the efficiency hypothesis postulates that people from low-density areas with limited access to brick-and-mortar shopping are better attracted to online shopping. Studies from European countries tend to reveal that people from highly urbanized areas with good shopping accessibility are more likely to engage in online shopping online shopping in bangladesh noted that people living in areas with fewer brick-and-mortar retail stores in Ohio,are more likely to engage in online shopping, hence supporting the efficiency hypothesis. All these studies applied the binary logit model to characterize online shoppers.

Researchers have also exploited other theories, such as the online shopping in bangladesh (TPB) and the technology acceptance model (TAM) (Monsuwé et al., 2004), to explain the behavior of online shoppers. For example, they use a online shopping in bangladesh, which shows that behavioral control and intentions influence online shopping participation significantly. online shopping in bangladesh also applied TPB to investigate the factors affecting online shopping in Iran. According to their analysis, financial and non-delivery risks negatively impact the attitude towards online shopping in Iran. Few studies have explored the role of demographic characteristics in online shopping – however, the findings are seemingly contradictory. For example, according to, age, gender, education, and household income significantly correlate with online shopping preference in Florida, USA. Another study conducted in the context of the USA shows that online shoppers are younger, wealthier, more educated, and spend more time on the Internet than non-online shoppers. However, argue that age, gender, and income do not influence the online online shopping in bangladeshof “experienced” online shoppers in Spain.